Why DelightRoom is Called a Data-Driven Organization
Discovering DelightRoom's Data-Driven DNA Through WDAS
Introducing the Data-Driven DNA of DelightRoom.
At DelightRoom, we have three concepts that we define as, "This is our DNA!"
User-Centric
Product-Oriented
Data-Driven
WDAS is the system that best demonstrates our Data-Driven DNA among those three. It embodies a culture where we freely chew on, dissect, savor, and enjoy data while sharing our growth.
Wait, 'WDAS'???... What on earth does that mean?
It is simply the abbreviation for Weekly Data Analysis & Seminar (WDAS), which we playfully pronounce as "Uddass" in Korean. It's the main program of our weekly town hall on Fridays, where all Delighters take turns in pairs to analyze data and share the lessons they've learned. That's what WDAS is all about!
All Delighters? Even those who aren't data analysts or engineers?
That's right. DelightRoom has a well-established environment where all Delighters can transparently look into and analyze various data, so everybody can participate in WDAS.
In that sense, let's first take a look at how DelightRoom's Data-Driven culture has been solidly established.🙋♀️
It all comes down to data! — 2.5 million DAU! Alarmy is a treasure trove of data!
To make good data-driven decisions, it's obviously better to have a loooot of data, right? As shown by the numbers—70 million cumulative downloads and 2.5 million Daily Active Users (DAU)—Alarmy possesses an unimaginably diverse and massive amount of user data.
Thanks to this, before rolling out a new feature or improvement, we don't rely on gut feelings or hearsay. Instead, we can analyze various metrics through well-designed A/B tests based on data. Building on the high reliability of our data in both quantity and quality, we can make optimal decisions for our users and the product, and we are working hard to grow today by making various attempts and taking on challenges to deliver better value.
If you'd like to learn more about the A/B test cases the Alarmy team has done, check out the articles below!
A party of custom data analysis tools for various purposes!
The main tools we use for viewing user and product-related data include BytePlus for analyzing user behavior within the Alarmy app, Braze for user behavior-based data marketing, and Airbridge for marketing data analysis.
In the Design group, we utilize Maze to turn user test results into data, and Visualeyes to quantify the user's visual flow into data. In the P&C group where I belong, we use flex to provide a member-related data dashboard, and Greeting to collect and manage hiring data from all platforms.
DelightRoom, where all data is shared transparently!
All data at DelightRoom is transparently open to anyone who is a Delighter. (Personal information is kept secret, of course🤫) Everyone can access the account information needed to log into each data tool, and for tools that are somewhat complex to use, we voluntarily form study groups to improve our tool proficiency and grow together!
As a side note) Because word has gotten around that everyone here is so serious about data, applicants for our currently open Data Analyst (DA) position often say, "I'm so curious and excited about what a Data Analyst would do at DelightRoom, where everyone genuinely cares so much about data!!" Haha.
Coming back to WDAS,
Actually, WDAS is just one segment; the scene at DelightRoom's weekly town hall is a bloodbath as Delighters—who are seemingly infected with a disease where they'll die if they don't grow—fiercely compete for time to share their lessons learned.
Because of this, it's not uncommon for our P&C team to burn with anxiety worrying that we'll go over the scheduled meeting time, but I'm probably not the only one whose heart swells with pride every week seeing Delighters so immersed in this happy, passionate feast of data and lessons.
Lastly, I'd like to wrap up this post by introducing a few memorable WDAS topics.
We will continue to be a DelightRoom that grows even more within our data-driven culture, so we can make more good decisions to deliver the best value to our precious users~