Alarmy: You've Been Making an Alarm App for 10 Years? What's Next?
Alarmy's mission and vision (+ a mission skeptic's struggle to define them)
Featured
I Thought It Was a New Squad
It Was a New Company
Leading 2 Squads with AI
Junior Devin and Claude
Design Systems in the AI Era: What is the Right Density?
What a Design System Is, and What It Isn't
Are the Numbers You're Looking At Actually Okay?
Why are you squinting like that?
Food Is the Best Medicine
Dogfooding: Taking the medicine that transforms your product's constitution
Take Another Look at Your "Maxed Out" Ad Revenue
The revenue ceiling breaks right when you feel like there's nothing left to do
Sketching the Big Picture of Our Product
Pausing our sprint velocity to envision 10x growth
Strategy Is Just a Word Until You Execute It
The secret behind our 500K DAU increase in Q1: 'The 4 Disciplines of Execution'
Predicting Impact (feat. DAU)
Which task should we tackle first?
Hackathon Mini
Minimum effort for 10x
The "Argh" Moment, Not the "Aha" Moment
The friction points hidden behind the data
Time is Undefeated
The experiment group that won last year lost this time.
PO Workshop at Ananti
Setting Quarterly Goals and Strategies for the Product Org Over 8 Hours
How We Analyze DAU at Alarmy
If you want to increase active users, check this first!
How Often Does Alarmy Get a Health Check? (feat. Ad Metrics)
How Often Does Alarmy Get a Health Check? (feat. Ad Metrics) Efficient ways to monitor metrics. These days, many companies offer annual health check-ups...
Applying Our First Interstitial Ad
Boosting ad revenue with low impressions
Working 5 Months Next Quarter vs. Discussing for 5 Hours Now
3 Things You Must Never Forget When Working with DBs
Tips for Defining a "Good Problem" 🍯
Bad vs. Good Problem Definitions: A Case Study
What If a Designer Suddenly Gets Confused While Designing a New Feature?
Check if it's PMF Expansion
How We Succeeded With Our Onboarding Experiment After a Year
How We Boosted Day 1 Retention by 20%
What Happened to Alarmy in 2023
A year of product changes, and what lies ahead
Retention is King..?
So, if retention goes up by 10%, how much does revenue increase?
The 1 Thing to Try When Your Product Hypothesis Is Stuck
Let's turn the box upside down
Design That Evolves with Business Objectives
How has Alarmy's core screen changed over time?
That Felt Natural..! In-App Product Placement
Nudge entries that sharply increase high-quality traffic
Cheat Code to Increase Conversion 10x
A home entry that dramatically increases traffic
Funnel Optimization Strategy
A Look at Impactful Growth Cases
Growing Beyond a Viable Product to a Lovable One
Not an MVP, but an MLP
The Final Hurdle of Subscription: The Paywall
A hurdle you can overcome more easily than you think with an inductive approach
The Subscription and Retention Balance Game
2x improvement in subscription conversion vs 10% improvement in D1 retention
Delivering Results Through Happy Immersion
A collaborative environment focused on meaning, growth, and joy
'Customer-Centric'—Who Are Our Customers, Really?
Satisfying 50% vs. Wowing 1% of Customers
It's Time to Build Up Subscriptions Too
A subscription entry strategy that keeps both users and revenue happy
What happened when we focused on impact
Expected changes, and even unexpected positive ones
The Experiment That Drove 16x Growth—and Still Lost
What matters more than shipping features is the size of their impact.
The Importance of Prompting the First Subscription with Retention in Mind
Experimenting with the Optimal Timing to Show the Paywall During Onboarding
The Importance of Driving the First Subscription
The Secret of the Onboarding Paywall
Product Growth Strategies Using CRM
Planting the seeds of sustainable growth, not just temporary changes
Users Hate Free Gifts
We were giving it away for free, so why wouldn't anyone take it?
Inconvenient UX that Solves User Problems
A paradoxical UX that seems inconvenient at first glance, but actually isn't
Increasing Free Trials 10x by Repositioning a Feature
A premium feature almost buried by a preset finally sees the light of day
Is a shorter funnel always better?
They say a shorter funnel is better for improving conversion rates, but...
Same Discount, Different Results
Other Important Variables in Discount Experiments
UX Writing That Leads Users to Water
What selling points actually work better on users?
Why did an alarm app invest in a mattress company and acquire a routine app? (⏰+🛏+🗓 = ?)
Alarmy's product roadmap toward morning wellness
The Preset Experiment That Boosted Revenue by 30% in Just 30 Minutes of Work
The hidden impact of presets lying right under our noses
Alarmy Launched a 'Sleep-Inducing' Feature in Just 3 Months
What We Would Have Done Differently If We Could Turn Back Time
Alarmy woke you up for 9 years—now it helps you sleep
How did we ship our new Sleep Sound feature so fast?